What’s Your Brand Personality?

First and foremost, a strong brand personality is the most important way to stand out amongst the high volume of ads and social posts thrown at individuals on a daily basis. In addition to brand personality, consistency will also aid in gaining trust between customers and your business. The correlation between brand personality and trust is that when there’s trust, your customer ultimately understands the quality of the service/product that they will receive with each visit. In turn, your company will generate more and more repeat customers with a much higher conversion rate, generate higher brand loyalty, and on average, spend up to 3x more compared to someone who isn’t yet loyal to your brand. Below you can find more ways to improve on your brand personality.  

Brand Identity

Your brand identity are the particular elements that make up your brand and what makes you recognizable. These elements ultimately define who you are as a company. Prior to building your identity, it is important to take a dive into each element. At Buzz Creative Group, we know how daunting of a task this might be, and that is why we specialize in this particular process. Through large group brainstorming sessions, we have the ability to combine as many creative minds as possible to evaluate each part of your project. An example of this is that your logo should be simple, yet complex enough to carry out your brand elements across multiple different mediums. 

Brand Voice

Your brand voice is how you communicate with your audience. From Facebook messages to aired commercials and how your employees speak to customers, it is very important to ensure everything is coherent. A great way to decide on what your voice sounds like to your audience is by listening to how you describe your own company and its mission. This will be one of the greatest ways to picking the right voice for your brand.  

Mission and Values

Each and every part of your branding objective should be centered around your defined missions and values of your company. Then, for each major decision, continue to think back to your missions and values to ensure that they remain “on brand” and consistent. If these steps are taken, your brand and company will feel much more authentic to your current and future customers.

Buzz Creative Group can help you every step of the way. All in all, branding is one of our greatest attributes at Buzz. Let us help you see your vision through!

Sources:

https://www.revlocal.com/resources/library/blog/why-your-brand-is-more-important-than-ever

https://99designs.com/blog/tips/brand-identity/

https://60secondmarketer.com/2020/02/06/10-things-that-you-must-know-before-marketing-your-products/

https://www.thebalancesmb.com/advertising-101-tips-to-get-you-started-3514741