The Power Behind Social Media

To properly incorporate social media marketing into your advertising strategy, it’s essential to understand that it requires both well-developed creative and a placement strategy. Social media can improve many areas of your business such as creating stronger brand recognition and awareness, and also has the power to drive traffic to your website as well as your property. Furthermore, social media is a great place for your audience to connect with you even while your guests are not physically visiting.

Want to develop a strong social media marketing plan for your business? Let’s take a look at a few essential tips on how to get started.

Brand Recognition + Awareness

Social media makes it easier than ever to disclose your message quickly. That said, it’s equally as important to ensure that communication is accurate, on brand, and consistent. Social media is a place where you can share ‘real’ guest experiences, such as showcasing grand prize winners or food specials from your restaurant.

Connect with Customers

The beauty of social media is that it allows you to directly communicate with your audience. Unlike billboards or direct mail, your customer has the ability to comment on your post or send a direct message to you with any questions they may have. Not only does this make your customer feel connected to your brand by sharing or liking posts, it also gives room to build strong customer service even while away from your property. Selecting an individual to answer questions in a timely matter is a critical component to your marketing team.

Increase Traffic

While generating your social media content, make sure you have some type of call to action. This call to action may be to visit your website to purchase something or visiting your property for an event or sale. The best part about a clear CTA communicated through social media is that you are able to track your guests viewing preferences and gather data based on foot traffic and/or increased property spend.

We would love to help you create the perfect social media marketing campaign. Reach out to Buzz Creative Group today and ‘Thrive with the Hive!’